Developing A Digital Transformation Strategy

There is always going to be barriers that companies have to face and find ways to overcome them. Some of the main barriers for business include skills gaps, limited budgets and finding the expertise they need to get their digital transformation plans in place.

A digital strategy can help your business eradicate inefficiencies and update requirements within your IT systems and business processes. A robust digital strategy can create a more efficient, flexible organisation that is able to offer a better service to your customers.

There are a number of things you can do to gain an understanding of the potential of your technology. Firstly, you should run an audit of your IT systems.

Before making any changes to your technology, you need to take a look at the tools you are currently using. By running an audit, you are able to see:

  • Recommendations on how the system can be enhanced and made more efficient
  • Incorrect uses of the system
  • Future stability and performance of the system
  • Security gaps

User experience is of huge importance in any digital transformation project. In order to get the maximum value from your systems you need to make sure you are keeping both your customers and staff happy. Some requirements gathering on your user personas and user journeys is a good place to start with this. You should ask questions such as:

Are they able to do what they need to, and quickly?

Is information available across different devices?

Are your websites and other platforms mobile ready and responsive?

You should also perform a data audit to see if you can make sense of your data. To do this, you need to find out where data is being stored then work out who is using it and what it is being used for. You must also ask if your data can be easily transferred between systems.

This process will allow you to establish if your data needs to be centralised or integrated to make accessing it easier and whether dashboards and reports are needed. After this, you should be well on your way to making a start on your digital transformation strategy.


To discuss the benefits of Digital Transformation for your business, Get In Touch today.

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