CRM (Customer/ Contact Relationship Management) systems have matured significantly over the last decade. Once a privilege limited to advanced marketing teams of enterprise-size organisations, they are now a marketing staple for any business regardless of their size. However, due to the vast number of CRM applications available, making a choice is becoming increasingly difficult.
We often take for granted that we need a CRM system, without really looking at the key reasons why we need one. Reasons can include:
- Structuring customer data
- Analysing customer behaviour
- Measuring sales activity
- Improving customer engagement
- Improving marketing effectiveness
- Cash flow projection
Once you understand your unique business requirements and how a CRM can support them, you will be in a better position to choose a suitable platform.
You should make sure you get the best return possible on your CRM investment. Rather than looking at the initial cost alone, consider how your business can save money by incorporating new or existing processes into a central CRM platform. Look at what can be done better, faster, and smarter. When used in the right way, intelligence from a CRM system can be a powerful tool in making better business decisions.
It can be difficult to find the perfect match when looking at available pre-built systems, and many businesses will end up paying for functionality they don’t need or, miss other features that would be useful to them.
The good news is, you don’t need to choose an existing CRM platform. You can choose to have one tailored to your organisation’s unique needs, giving you much better value in the long run.
With the vast selection of options available, you have the power to select what suits your business best. There’s no need to compromise, as there will be a solution that suits your organisation, even if it doesn’t yet exist.
If you require a CRM system tailored to your specific business needs, Contact our team of experts.