Building a website can become a much bigger project than first predicted. As well as requiring a great deal of resource, the challenge for many, starts at the planning stage. It can be difficult to imagine adding innovative functionality if all you’ve previously had is a standard website.
Businesses are increasingly realising the potential of using web applications to extend their services to clients, partners and employees. It is now an expectation that a website’s functionality should go beyond simply introducing the services offered.
Finding the next big idea for a breakthrough web application may seem like an impossible task. However, many businesses already have a clear view of their customer’s key challenges, which is a great starting point for designing new functionality.
Ask these two questions:
What do you already know about your customer’s pain points?
How can you address them in a useful way on your website?
Once these questions are answered, you are then able to identify new, smart ideas to maximise the value of your website.
To discuss what you’d like to achieve with a more functional website, and how we can help you with this, Book a meeting with our expert team.