If mobile optimisation isn’t yet a priority, by April 21st it will be!
By now, most people are aware that Google uses top secret search algorithms to determine search result rankings of all websites online. These algorithms are in place whether you’re using a desktop, laptop, tablet or mobile phone but nobody knows exactly how the algorithms work or what specific factors contribute to a higher or lower search ranking.
This Spring Google announced one of the biggest changes to the way in which it determines these rankings. From April 21st Google will weigh mobile friendliness significantly heavier and therefore place more emphasis on mobile optimised sites.
Considering we know that this latest update to the algorithm will have a significantly greater impact than previous Panda and Penguin algorithms, webmasters are rightly anxious. Furthermore, Google has been collecting information from its “Googlebot” to update its rankings for the past month so that its implementation of its new ranking will have an immediate effect.
Google stated that as of April 21, there will be increased weight given to the mobile-friendliness of sites: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
By some estimates, more than 60 per cent of all searches are now performed on mobile devices. Yet in 2014 it was reported that 36 per cent of the UK’s top 100 brands still didn’t have a website optimised for mobile devices and the picture for SMEs looks even worse with only 45% having mobile friendly websites.
Certainly it will be interesting to see the outcome of the latest Google algorithm. As Google will rank your website on a page by page basis web optimised sites stand to benefit from the changes.
However if you’re worried about the mobile friendliness of your site, Google’s Mobile Friendly Test should be your starting point. If your website isn’t mobile friendly, Wolf can help! Learn more about our website design and development services via our Immersive Websites section.